For every person who worships every device launched by the silver-tongued Steve Jobs there is someone who despises everything Apple out of principle.

The Apple-alternative of choice seems to be the HTC Desire, but amid all the expletives and arguments exchanged in forums, the Sony Ericsson Xperia X10 has managed to stay below the radar.

This is a travesty as it is a truly super superphone.

GET YOUR XPERIA X10 FOR £30 A MONTH NOW

One of Steve Jobs’ big 8 (well, 9) announcements of the new iPhone was its newly redesigned camera. Well Steve, the Xperia X10 blows the iPhone’s little camera out of the water. 8.1 Megapixels of picture taking power are backed up with some impressive video recording capabilities and clever little technological touches. Smile and face detection mean your friends won’t have to stand aroound for what feels like forever for you to catch that perfect grin. The Xperia X10 makes the most amateur snapper produce professional-looking shots every time.

When it comes to power and brains, the Xperia X10 more than matches the iPhone. With excellent processing power, everything runs perfectly smoothly and Sony Ericsson’s UI is far more accessible than Apple’s old and weary interface. With developers flocking to the more open and accessible Android OS, you will shortly find your Apple-loyal friends looking over at your choice of Android apps with jealousy.

On top of all this, the Xperia X10 is a stunning phone. Soon every third person will have Apple’s black and boxy iPhone glued to their ear. Why not stand out fro the crowd with the slick curves of the Xperia X10.

Of course if you haven’t been convinced already, then remember the costs involved. While you still have to shell out big bucks for the handset then carry on haemorraging money on poor tariffs with the iPhone, if you get the Xperia X10 everything is economical. The handset is totally free, then you pay just £30 a month for Three’s unrivalled 3g service.

So don’t believe the hype. Go for the silent brilliance of the Xperia X10 now.

GET YOUR XPERIA X10 FOR £30 A MONTH NOW