NOKIA 5230 NURON COMES TO T-MOBILE

The Nokia 5230 Nuron smartphone device has been announced for release on T-Mobile for USA customers.

Nokia's Nuron which features Ovi Maps with turn-by-turn navigation, 3.2" resistive display and 3G is an affordable mass market smartphone that is packed with apps.

Mark Slater, Vice President of Sales at Nokia said:
“The Nokia 5230 Nuron is a great product of our collaboration with T-Mobile USA and provides consumers with more compelling mobile experiences as they navigate, watch video, play games and social network. The Nokia Nuron offers U.S. consumers a unique and compelling mobile experience that caters to their everyday needs and enables them to connect to their passions with an affordable 3G touch smartphone.”

The Nokia Nuron is a mobile solution that allows consumers to easily make their way around town, download content and applications to keep them entertained, or help to manage their busy lives. Consumers can keep up with friends and family via IM, text, personal or work e-mail, and offers the ability to easily surf the Web with a full HTML browser.

Travis Warren, directer of product marketing at T-Mobile USA explained:
“Many of our customers are looking for smartphones that deliver a great mobile Web experience with access to games and applications, all at an affordable price".

"We are excited to partner with Nokia to offer our customers the Nokia 5230 Nuron, a 3G smartphone for the masses that delivers features like a full touch screen, free turn-by-turn navigation and a premium storefront for applications.”

The Nokia Nuron is the first U.S. carrier -supported Nokia smartphone to pre-load Ovi Maps, a solution from Nokia that offers consumers free turn-by-turn directions and navigation. Additionally, Ovi Maps makes it easy to discover great places to eat, concerts, movies and more with Lonely Planet guides. Other features include the ability to check the weather forecast and even share one’s current location on Facebook. With pedestrian navigation, Ovi Maps delivers the best routes through pedestrian zones and shortcuts as well as pathways through parks and buildings. Exploring the world or rediscovering your own city has never been easier or more fun with Ovi Maps. Nokia Nuron also comes preloaded with maps for the USA, Canada and Mexico – with the ability to access to over 180 country maps at http://www.nokiausa.com/maps.

The Nokia Nuron will be the first device from a national U.S. carrier to come pre-loaded with Ovi Store by Nokia – giving consumers access to thousands of applications and other exciting content.

T-Mobile also plans to simplify the purchase experience for its customers and expects to enable them to pay for this great content by having it billed to their monthly bill or via a credit card.

by Richard Armitage